About Us

Built by shooters and makers, Hit Factor Sports is a family run business focused on rethinking ammunition loading from the bench up. What started as hands on problem solving has grown into a mission to build smarter, more efficient equipment for reloaders.

Headquartered in Northern California’s greater Sacramento region, with world class shooting ranges and a strong competitive shooting community. What we hear on the range goes straight into the workshop. Real feedback, real experiance, turned into real solutions.

Every product we make is built for real shooters, by real shooters.

Our values are simple:

• Affordable, not cheap – You shouldn’t have to overpay for quality

• Built to perform – Gear you can trust, every time

• Never done – We refine until it’s right. Then we keep going

Got an idea? Something that’s not cutting it? Let’s talk. We’re always listening.

— Nick, Founder & Managing Partner